When the NBA was ready to return after the pandemic shutdown, we were tasked with helping reignite the energy and hope fans had missed. We created a campaign that captured the emotion of the moment, balancing safety, excitement, and resilience. At the heart of it was a powerful, cinematic spot voiced by Issa Rae, whose tone and presence helped reflect the optimism and authenticity the league needed. Her voice brought warmth, credibility, and cultural relevance to the campaign, reminding fans that even in uncertainty, the game always finds a way back.