Designing the logo for the NBA’s 75th Anniversary was a deeply iterative and collaborative process. What began with hundreds of early concepts eventually crystallized into a diamond-inspired mark that honored the league’s rich legacy while looking boldly ahead. From sketching out early ideas to refining every facet of the final design, I played a hands-on role in shaping a symbol that would define a milestone moment in NBA history. The process was long, thoughtful, and rewarding.
