We partnered with AriZona Tea + Heineken to launch a new hard seltzer. Our campaign, For The Real, tapped real people and real flavor to bring authentically to an already saturated category.
Our spot launched the brand, featuring our influencers as hero talent, and kickstarting a year-long content creation partnership that built brand awareness and social followers. The result, our influencer content generated the highest engagement per mention at launch and outperforming all Heineken brand portfolios.
Along with creating brand guidelines, we created other CPG in-store assets, experiential creative, key art, OOH and AR lenses.
