For nearly three years, my team drove creative strategy across the automotive landscape, shaping campaigns that moved both hearts and vehicles. As the AOR for Lucid Motors, we built a premium visual and narrative identity that celebrated the artistry of electric performance. For Lexus, we helped usher in their EV era, crafting storytelling that balanced innovation with elegance. And for Hyundai, we developed bold, high-energy creative first starting with their collaboration celebrating Disney’s 100th anniversary, that connected everyday drivers to the brand’s forward-thinking spirit. Together, these projects solidified our team’s expertise in translating automotive innovation into emotionally resonant, culture-driven campaigns.